A stragtegy has the following constituents around the "Mission of the Business" (A statement the company wants to achieve to satisfy the stakeholders)
- Territory
- position in the business system
- product portfolio
- type of customers
- markets
- distribution channels
- Competitive Advantage
- Ways to create and capture value
- Business Model
- Capabilities and Resources
- Objectives
- ROI Capital
- Growth of sales
- Market Share
