Michael Porter Six Principles Of Strategic Positionning

According to Michael Porter, there are six Principles of Strategic Positioning :

1. It must start with the right goal: superior long-term return on investment.

2. A company’s strategy must enable it to deliver a value proposition, or set of benefits, different from those that competitors offer.

3. Strategy needs to be reflected in a distinctive value chain.

4. Robust strategies involve trade-offs.

5. Strategy defines how all the elements of what a company does fit together.

6. Strategy involves continuity of direction.

Michael E. Porter, "Strategy and the Internet" Harvard Business Review, March 2001, page 63 - 78, Product Number 6358.