Invent Make Sell

What future for European Manufacturing ?

A shirt sold 100 EU here costs 3 EU to produce in China.

How to compete ?

I believe in the following model In-Ma-Se:

• Invent things right here
• Manufacture them over there
• Sell it everywhere

Being successfull is being able to invent the new concepts that will sell and being able to produce them with the best sourcing. The question is : is it enough to sustain a brand ?

Conclusion : Europe should focus on its invention skills.

• Unfortunately France's research budget is equal to Harvard's University research budget.
• There is no incentive for young potentials to become Entrepreneurs.